Curio collects the most interesting and absorbing stories from top publications. Curated by a team of editors who know and care about quality journalism.
Curio collects the most interesting and absorbing stories from top publications. Curated by a team of editors who know and care about quality journalism.
UX&UI, Brand and Marketing Design
UX&UI, Brand and Marketing Design
Curio collects the most interesting and absorbing stories from top publications. Curated by a team of editors who know and care about quality journalism.
UX&UI, Brand and Marketing Design
Making quality journalism accessible
After rebranding and launching our iOS app, we realised the importance of reviewing and redefining Curio's value proposition and gaining insights into our audience.
To accomplish this, we have organised workshops, conducted user research, and revamped our interview framework. With insights from these activities, we developed a value proposition that aligns with our customers' needs and expectations. This helped us to refocus on our vision and align our product roadmap with our customers' needs and the competition.
Making quality journalism accessible
After rebranding and launching our iOS app, we realised the importance of reviewing and redefining Curio's value proposition and gaining insights into our audience.
To accomplish this, we have organised workshops, conducted user research, and revamped our interview framework. With insights from these activities, we developed a value proposition that aligns with our customers' needs and expectations. This helped us to refocus on our vision and align our product roadmap with our customers' needs and the competition.
Role
Head of Design
Deliveries
Value Proposition, Archetype, iOS and Android App, Design System, Website, Marketing Assets.
Team
2 x Product Designer, 2 x Back End Engineer , 2 x Front End Engineer 1 x Head of Marketing , 1 x Head of Brand 1 x Project Manager, 1x Content Lead
Role
Head of Design
Deliveries
Value Proposition, Archetype, iOS and Android App, Design System, Website, Marketing Assets.
Team
2 x Product Designer, 2 x Back End Engineer , 2 x Front End Engineer 1 x Head of Marketing , 1 x Head of Brand 1 x Project Manager, 1x Content Lead
Survey
Interview
Previously, we received a lot of user feedback in various formats, but it was personal and difficult to use to understand user behaviour. To address this, we established two user research frameworks to conduct research in both quantitative and qualitative formats.
In addition, we have created a research guide and template for further research, which can be conducted by members outside of design team.
To picture the context our users are in, we had some conversation about their typical way of using Curio and clarified how to navigate the app on common use cases. The interview questions focused on:
How and when user use their app
How to pick a story to listen to
What is their motivation to use Curio
Interviews
Survey
Making quality journalism accessible
To picture the context our users are in, we had some conversation about their typical way of using Curio and clarified how to navigate the app on common use cases. The interview questions focused on:
How and when user use their app
How to pick a story to listen to
What is their motivation to use Curio
Previously, we received a lot of user feedback in various formats, but it was personal and difficult to use to understand user behaviour. To address this, we established two user research frameworks to conduct research in both quantitative and qualitative formats.
In addition, we have created a research guide and template for further research, which can be conducted by members outside of design team.
After rebranding and launching our iOS app, we realised the importance of reviewing and redefining Curio's value proposition and gaining insights into our audience.
To accomplish this, we have organised workshops, conducted user research, and revamped our interview framework. With insights from these activities, we developed a value proposition that aligns with our customers' needs and expectations. This helped us to refocus on our vision and align our product roadmap with our customers' needs and the competition.
Takeaway from research
Based on our research, users prefer general topics for an overview and save stories for later. They enjoy exploring new content and learning on Curio. Users take short breaks to browse and select stories, and create playlists for longer periods of downtime.
Demographic: Individuals aged 25-44 working full-time in the city with an interest in journalism.
Opportunities
We've identified three key design opportunities:
15-Minute Listening Time: Create playlists and features for shorter listening sessions.
Sense of Achievement: Introduce gamification for user engagement and progression.
Showcasing Variation: Curate diverse content and define optimal showcase locations.
Role
Head of Design
Deliveries
Value Proposition, Archetype, iOS and Android App, Design System, Website, Marketing Assets.
Team
2 x Product Designer, 2 x Back End Engineer , 2 x Front End Engineer 1 x Head of Marketing , 1 x Head of Brand 1 x Project Manager, 1x Content Lead
Survey
Previously, we received a lot of user feedback in various formats, but it was personal and difficult to use to understand user behaviour. To address this, we established two user research frameworks to conduct research in both quantitative and qualitative formats.
In addition, we have created a research guide and template for further research, which can be conducted by members outside of design team.
Interviews
To picture the context our users are in, we had some conversation about their typical way of using Curio and clarified how to navigate the app on common use cases. The interview questions focused on:
How and when user use their app
How to pick a story to listen to
What is their motivation to use Curio
Takeaway from research
Based on our research, users prefer general topics for an overview and save stories for later. They enjoy exploring new content and learning on Curio. Users take short breaks to browse and select stories, and create playlists for longer periods of downtime.
Demographic: Individuals aged 25-44 working full-time in the city with an interest in journalism.
Opportunities
We've identified three key design opportunities:
15-Minute Listening Time: Create playlists and features for shorter listening sessions.
Sense of Achievement: Introduce gamification for user engagement and progression.
Showcasing Variation: Curate diverse content and define optimal showcase locations.
Marketing to Branding
Responsible for overall creative direction and delivery of all visual communications which involves brand identity refresh to animation, illustration, newsletter, digital adverts, in-app communication graphics, video to social media.
Marketing to Branding
Responsible for overall creative direction and delivery of all visual communications which involves brand identity refresh to animation, illustration, newsletter, digital adverts, in-app communication graphics, video to social media.
Marketing to Branding
Responsible for overall creative direction and delivery of all visual communications which involves brand identity refresh to animation, illustration, newsletter, digital adverts, in-app communication graphics, video to social media contents.
To Be Studio: Product Design, Design Strategy & Direction
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